The Laundry Man by Kenneth Rijock ( Penguin/Random House UK)

Sunday, May 19, 2013


The explosion of the so-called reputation management industry recently has rendered most due diligence Internet searches useless. These companies, which reply upon placing literally dozens of pages of positive PR into the worldwide web, so as to push any negative information about their clients well to the rear of any search engine enquiry, have so diluted the search results that you need in a due diligence investigation, as to deprive you of the sole important item you are searching for.

While some compliance officers, upon seeing this garbage on the first page of their Internet search results, have taken to searching from the rear forwards, but that is generally not the solution, for that one gem of negative information is buried somewhere within 750 search results, it may not be readily ascertainable from the headings, and you have another 22 names to conduct due diligence upon that day. Manual searching, through an infinite amount of bogus search results is not only labor-intensive, but it is inefficient and causes you to lose your edge later on in the workday.

If anything , there reputation repair firms will proliferate during the future, as more financial criminals realise their worth. Therefore, cast aside the technique altogether, and abandon traditional web searches for software that delivers  strictly negative search results. You can find more information about how that works here.


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  2. I would have to disagree. A reputation management company in Minneapolis MN can help get rid of slander and any criminal info would still be available through different channels.

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  14. Thank you for sharing the information.

    Reputation management has become very important now a days as most of the business is depended on this management only. Good reputation helps to attract more customers. I recently came across a site called e-intelligence who is providing the service in reputation management, seo, web design etc.
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  16. ORM like many websites where there is money to be made online, it is also trending in marketing.

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  21. Manual searching, through an infinite amount of bogus search results is not only labor-intensive, but it is inefficient and causes you to lose your edge later on in the workday.
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