Readers who are asking themselves how to determine whether negative information they are looking for in an online search have been altered, by reputation management techniques, which seek to conceal that data behind literally dozens of artificially-created websites, should ask themselves whether the search results involve one or more of the following tricks:
(1) Posting multiple websites, with .net, .org, .biz. and other suffixes, under the target's name.
(2) Creating pages on all of the social networking sites ( e.g. Facebook, Twitter) in English, and in any other language relevant to the target's activities.
(3) Creating pages on business networking sites, as in Linked-In.
(4) Creating national & international news pages under the target's name.
(5) Creating sports-oriented webpages, containing the target's name.
(6) Photo pages, even if the photos are not relevant to the client.
(7)Miscellaneous Internet postings, on bulletin boards, as replies to existing postings, or as new postings, which depict the target in a positive manner.
(8) I have even seen suggestive photographs posted; does the reputation management firm honestly think that this will sidetrack the searchers ?
All of the above reference the target; many are pure surplusage, irrelevant to his history and interests, but serving to clog the world-wide web search results. If you see such garbage, know immediately that you cannot trust the search results.